A campaign integrating mobile, packaging, print, and - not least - distribution.

In education-resource starved Myanmar, packaging became posters. Freephone numbers allowed teachers to access and deliver audio lessons in oral health and science from their basic feature phones.

Awards won include one Yellow and one White Pencil at D&AD, Gold, Silver, and three Bronze Lions at Cannes, a Gold Pencil at One Show, and 6 Australian AWARD Pencils, as well as gongs at Spikes, LIA, Cleo, and Adfest.