A campaign integrating mobile, packaging, print, and - not least - distribution.

In education-resource starved Myanmar, packaging became posters. Freephone numbers allowed teachers to access and deliver audio lessons in oral health and science from their basic feature phones.

Awards won include one Yellow and one White Pencil at D&AD, Gold, Silver, and three Bronze Lions at Cannes, a Gold Pencil at One Show, and 6 Australian AWARD Pencils, as well as gongs at Spikes, LIA, Cleo, and Adfest. 

Possibly still New Zealand's best-known and loved ad campaign. A complete 360 campaign covering brand and retail from POS and press to video and digital media.

Winner of 'People's Choice' at NZ's Axis Awards - the only category decided by the public - for three years running - a record.

Ben & Jerry's started in Haight-Ashbury. Their most popular flavor - Cherry Garcia - is named after a famous stoner.

They never exactly hid it, but I thought Ben & Jerry's was tiptoeing around a key part of their brand heritage, so I just spelled it out.

The campaign picked up one Gold, one Silver, and two Bronze Pencils at One Show, a Bronze Lion at Cannes, and was nominated for a Yellow Pencil at D&AD.

Saving the rhino by killing the rhino trade.

This is a totally integrated campaign combining video, social media, outdoor, print, and PR.

It was a privilege to work in this and I am delighted to say it is working. The demand for rhino horn has plummeted, allowing wild rhino numbers to recover, possibly saving the species from extinction.

Appropriately, this campaign’s first award is a Gold EFFIE. Cannes 2016: Bronze for Direct, Silver for PR, multiple finalists.

Outdoor is meant to be instant communication, and shouldn't need extra explanation.

The ads here have won various awards, including Gold at Axis, 'in book' at AWARD (Australian Writers and Art Directors Awards), and Cannes finalists.

Peter Leitch is the Mad Butcher. He never went to secondary school, has a very colourful vocabulary, and is possibly the smartest marketer I have ever met.

He created a national chain of branded butcher shops based on an exaggerated version of his own already larger-than-life personality.

He gave us a brilliant brief: 'be mad', and meat pack each to take home. We gave him these billboards and posters, which returned gongs at Axis and AWARD.

Another ad from our days at the Campaign Palace Melbourne. Thanks so much for the opportunity Lionel.

Yes, the guy in the final vignette is an actual cosmonaut being filmed on MIR. AFAIK that was the first ad shot in outer space. No, we didn't get to go on the shoot.

Gonged at AWARD and various other places.

Another campaign from our days at the Campaign Palace in Melbourne. It was a privilege to work there while Lionel was still at the helm of the Creative Department.

This was a corporate campaign for re-naming and launching Orica Australia (formerly ICI). We didn't have much budget so we spent it all in one go to look a lot bigger then we were. This campaign appeared as DPS broadsheet newspaper ads - and in the same week. We looked huge despite our budget.

It picked up at AWARD, the Caxtons, and MADC, that is, the biggest Melbourne and Aussie shows.

This is a campaign of long-copy ads for the Lien Foundation in Singapore, a group of hospices dedicated to not just easing the death process, but to helping their patients make the most out of their remaining time.

I wrote these after spending a long time talking to both patients and staff at the hospitals. By the end, I was quite emotionally invested the ads and copy.

Personally, I particularly like 'Selfie obituary' and 'Kick the bucket', but other people have different favourites.

One Show agreed with me about 'Kick the bucket' and gave it a Bronze Pencil for copywriting. Other executions and the campaign picked up several finalists there as well. As a writer, I was quietly pleased that a 'writing heavy' ad can still be awarded, though the beautifully-crafted art direction and Len Cheeseman's lovely type certainly helped a lot.

Working with good people is the head-start we all need to shine.

BNZ sponsored a cricket event, but not a team or any of the players.

What seemed a problem was a huge plus. We created a campaign around two fictional groundsmen at NZ's biggest cricket park: the old crusty one and the young cheeky one. It ran for years.

Our MD even convinced the TV channel broadcasting the event to turn over all its scheduled 15 second teaser spots to us to 'let us do the production' for them'. That was a coup which allowed our client to brand a huge number of spots they didn't have to pay for.

Along the way it won Best TV campaign at NZ's premier award show, Axis, and was rewarded at Clio, NY Festivals, and various other shows.

To not even acknowledge a crime to to compound it.

You may have seen this campaign in last year's One Show Annual. It won three Gold One Show pencils, including best copywriting. It was also nominated for a yellow pencil at D&AD, and picked up Silver and two Bronze statues at LIA.

Grey Advertising conducted one of the most far-reaching research into Asian attitudes ever, and wanted to share what they had learned. The first step was being noticed. 

This campaign is happening right now. It is running in English, Vietnamese, and Chinese.

Huge street posters have created huge interest while complying with strict local advertising regulations. They are placed in high-risk areas like red-light districts and neighborhoods where girls are known to have gone missing.

By going low-tech, we created a campaign that could not be missed. It both informed the public and added to pressure on the Vietnamese government to introduce stricter laws to combat people-trafficking.

There is a quiet genocide of girls going on in Asia. We didn't want it to stay quiet. This campaign has ben gathering pace since it was launched and has provoked both public and government reaction in Vietnam.

This first part of the campaign was awarded at One Show. Part two was launched in May 2015.

Print campaign for The Samaritans. On average, it created a 30% increase in telephone traffic for Samaritans. Though unintended, we also increased volunteer recruitment and enquiries.

2 D&AD Pencils so far as well.

It's your world. We just live in it.

It's your home loan. We just give you a great rate.