PSA for a new charity dedicated to funding eye research. Before asking for money we decided to introduce ourselves by showing we cared about your eyes. Made for next to nothing. Bronze Cannes, Best of Show at MADC. 

Even retail promos can be fun if done with some love.

Because retail is more than lists of products and prices.

The launch of Protex Men in Thailand. For Thais, Protex had always been a female brand, and we needed to give Protex Men a distinct male identity from the get-go. The Thai taste for humour and off-beat ads gave a little more flexibility than Colgate Palmolive normally grants. We had some fun and the brand exceeded every target.

The lead talent is a Thai celebrity.

The equally-successful follow up ad. 

Colgate Plax. Don't wait 'til you need fresh breath and then panic. Be prepared, with Colgate Plax. 

Plax. For Colgate Palmolive.

A long-haul plane flight demonstrates that Colgate's hero brand Total protects against oral bacteria for 12 hours.  

Thai version of an ad shot in multiple languages and run across Asia.