Orica Australia: Print

Another campaign from our days at the Campaign Palace in Melbourne. It was a privilege to work there while Lionel was still at the helm of the Creative Department.

This was a corporate campaign for re-naming and launching Orica Australia (formerly ICI). We didn't have much budget so we spent it all in one go to look a lot bigger then we were. This campaign appeared as DPS broadsheet newspaper ads - and in the same week. We looked huge despite our budget.

It picked up at AWARD, the Caxtons, and MADC, that is, the biggest Melbourne and Aussie shows.

Paint that only lasts 2 seconds

Although meant as corporate awareness ads at the time of a name change, these ads generated sales. This one got calls that went, 'I didn't know you designed paints. Can you do one that ...'.

Explosives that don't explode

This ad was a dream come true for a young New Zealand team.

Be hired by Lionel Hunt to work at the Campaign Palace Melbourne.

Run an ad insulting Australians.

Win awards for it.

The talent was the company accountant btw.

It's not easy outsmarting a toddler.

I wrote this headline as x PhDs and x BScs. Orica filled in the gaps.