This campaign is happening right now. It is running in English, Vietnamese, and Chinese.

Huge street posters have created huge interest while complying with strict local advertising regulations. They are placed in high-risk areas like red-light districts and neighborhoods where girls are known to have gone missing.

By going low-tech, we created a campaign that could not be missed. It both informed the public and added to pressure on the Vietnamese government to introduce stricter laws to combat people-trafficking.